football, more than any other sport, is about sharing stories. Stories about places, stories about people, stories about culture. And so as the last decade has seen an unprecedented dominance of a select few ‘big’ clubs winning almost every trophy available, we have missed out on those new stories that football so brilliantly tells. So last season we sent Eli Mengem on a journey, to document the few ‘smaller’ clubs who somehow did have a chance at winning something, in order to share the new stories we’ve all been missing out on. From the south of Spain to the north of Turkey to the south west of Germany, Once in a lifetime is a new series telling the story of three very different clubs made up of three very different people, in three very different places, that all share one thing in common. A very long wait to win something. To begin, we start with Real Betis, arguably Spain’s most eccentric fanbase whose incredible passion in the stands isn’t reflected on the pitch. So when they made the Copa De Rey final, which just happened to be hosted in their own city of Seville, we just had to be there to document what happens when such a fascinating fan base has a chance to win their first trophy in 17 years. This is Once In a Lifetime.
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