In this episode of Zindagi Tamasha Deconstructed, Sarmad Khoosat chats with Umar Malik, the festival strategist and publicist for the film. Malik is a marketing specialist and founder at Alt Story as well as Khoosat Films’ digital partner. In this candid conversation, Malik talks about his role and responsibilities in taking Zindagi Tamasha to the international film festival circuit, where it received rave reviews and accolades, including the prestigious Kim Ji-seok Award at the Busan International Film Festival. He also shares his challenges and strategies in handling the film's domestic release, which was marred by censorship, threats, and legal issues.
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